Orange cream is having a moment and it's moving beyond soft drinks

The cream flavor trend is evolving as major brands like Dr Pepper launched Strawberries & Cream and Creamy Coconut flavors, achieving massive publicity and prompting other industry giants to follow suit. Specialty brands like Olipop embraced the movement with their probiotic orange cream soda, while Pepsi released Wild Cherry & Cream nationwide and Carvel revived their Orange Dreamy Creamy ice cream after decades of absence. Coca-Cola eventually joined the trend with their Orange Cream flavor, responding to growing consumer demand for the nostalgic taste that harks back to the classic Creamsicle. This phenomenon perfectly captures nostalgia marketing at its finest, with brands recognizing that familiar flavors provide emotional connection and childhood memories, proving successful innovations often come from revisiting what made us smile as kids. Thinking about tapping into this trend or others but not sure where to start?

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