2 min read
From trend to win: Building a future-ready innovation pipeline
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Innovation pipelines generally tend to be reactive i.e. innovators chasing trends too late or falling for short-lived fads that burn through R&D...
AI-powered innovation
3 min read
Why CPG innovation is broken — and how AI can fix it
The innovation drought (or not?) Walk into any grocery store and you'll hear the same narrative: CPG innovation is dead. Shelves dominated by endless...
2 min read
Consumer-centric innovation: A new standard for CPG brands
The CPG landscape has shifted dramatically. Where gut instinct once ruled, today's winners put consumers at the center of every decision. What does...
4 min read
Top 5 hidden consumer signals you’re probably missing in your innovation process
Despite their best efforts, many Food & Beverage (F&B) innovation teams still struggle with one frustrating reality: their products fail to resonate...
2 min read
Why trends lie... and how to create winning food products in 2025
The food and beverage industry is a fast-moving landscape where new trends emerge rapidly—from spicy flavors and adaptogenic drinks to plant-based...
3 min read
How AI & data are democratizing product innovation for emerging brands
For decades, the full stage-gate approach to product innovation in the food and beverage industry has been accessible mainly to large corporations...