2 min read
From trend to win: Building a future-ready innovation pipeline
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Innovation pipelines generally tend to be reactive i.e. innovators chasing trends too late or falling for short-lived fads that burn through R&D...
Early-stage validation
2 min read
Why CLTs are outdated, and what to use instead
Ever felt like you're stuck in 2005 with your product testing? You're not alone! For decades, Central Location Tests (CLTs) have been the go-to...
2 min read
Why trends lie... and how to create winning food products in 2025
The food and beverage industry is a fast-moving landscape where new trends emerge rapidly—from spicy flavors and adaptogenic drinks to plant-based...
Made in Headspace: Valentine's Day Beverages
Valentine’s Day 2025 may be over, but seasonal innovation doesn’t stop. The most forward-thinking brands are already strategizing their next big hit...
The Superbowl of drinks: AI-Generated and validated beverage concepts go head-to-head
Which drink concept has the winning edge? In this ultimate consumer validation showdown, Simon Van Cauwenberge (Solution Delivery Manager at...
3 min read
The new product development playbook in the age of AI
The dynamics of new product development (NPD) within the consumer packaged goods (CPG) industry have undergone a significant transformation. The...
4 min read
Driving consumer-centric new product innovation
In the competitive world of consumer product development, creating new products that stand the test of time is a daunting challenge. To shed light on...
2 min read
Predictable product innovation in beverages
The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This...
2 min read
Snack innovation: How digital twins get it right
For years, the golden rule of creating winning products was simple: talk to your customers! Makes sense, right? They are the end-users of your...
4 min read
Goodbye consumer panels: The smarter, faster way to predict what shoppers really want
Touted as the first new permanent flavor addition to Coca-Cola's North American lineup in three years, Coke spiced was designed to appeal to younger...