2 min read
Why CLTs are outdated, and what to use instead
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Ever felt like you're stuck in 2005 with your product testing? You're not alone! For decades, Central Location Tests (CLTs) have been the go-to...
Early-stage validation
2 min read
Why trends lie... and how to create winning food products in 2025
The food and beverage industry is a fast-moving landscape where new trends emerge rapidly—from spicy flavors and adaptogenic drinks to plant-based...
Made in Headspace: Valentine's Day Beverages
Valentine’s Day 2025 may be over, but seasonal innovation doesn’t stop. The most forward-thinking brands are already strategizing their next big hit...
The Superbowl of drinks: AI-Generated and validated beverage concepts go head-to-head
Which drink concept has the winning edge? In this ultimate consumer validation showdown, Simon Van Cauwenberge (Solution Delivery Manager at...
3 min read
The new product development playbook in the age of AI
The dynamics of new product development (NPD) within the consumer packaged goods (CPG) industry have undergone a significant transformation. The...
4 min read
Driving consumer-centric new product innovation
In the competitive world of consumer product development, creating new products that stand the test of time is a daunting challenge. To shed light on...
2 min read
Predictable product innovation in beverages
The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This...
2 min read
Snack innovation: How digital twins get it right
For years, the golden rule of creating winning products was simple: talk to your customers! Makes sense, right? They are the end-users of your...
4 min read
Goodbye consumer panels: The smarter, faster way to predict what shoppers really want
Touted as the first new permanent flavor addition to Coca-Cola's North American lineup in three years, Coke spiced was designed to appeal to younger...