3 min read
How digital twins are transforming innovation in gum & candy confectionery
The gum and candy market is evolving rapidly. Consumers are demanding: ✔ Healthier options – Sugar-free, functional ingredients (e.g., probiotics,...
3 min read
The gum and candy market is evolving rapidly. Consumers are demanding: ✔ Healthier options – Sugar-free, functional ingredients (e.g., probiotics,...
3 min read
The chocolate industry is evolving fast. Rising cocoa prices aside, the rapid changes in consumer preferences are also increasing pressure on...
2 min read
Innovation in the cookie category is more complex than ever. Consumer preferences are shifting rapidly, with rising demand for:
2 min read
For years, sauce manufacturers have relied on traditional research methods—focus groups, surveys, and sensory panels—to understand consumer...
2 min read
Seasoning manufacturers face a tough challenge: developing bold, on-trend flavors while ensuring market success. Traditional research methods—focus...