Global flavor exploration & international snackification

Forget wanderlust – today's consumers are conquering continents one snack at a time. People now want to experience diverse flavors without travelling. One of the best way of doing that is exploring new foods belonging to different countries around the world. This trend even has its own name, “international snackification”. Nearly 1 in 3 US consumers think that new flavor options are important when it comes to purchasing savory snacks.

Latin American and Asian flavors are leading this trend. For example, Blue Diamond Wasabi & Soy Sauce Almonds have been on the shelf since 2021. Pringles also launched Pringles Mexican Street Corn flavor in 2024. Takis also continues to embrace Latin American flavors such as Fuego (hot chili pepper and lime).

With Headspace you can create and validate millions of snack ideas inspired by global-flavors. You're not just identifying what is trending– you're predicting what will trend in the future, with the data to back every decision. With a click of a button, you will get not just your idea but also deep insights about each idea and identifying the target audiences that best suit them - empowering you to tap into trends early with ease and confidence before your competitors even know what hit them.