The Superbowl of drinks: AI-Generated and validated beverage concepts go head-to-head

Which drink concept has the winning edge? In this ultimate consumer validation showdown, Simon Van Cauwenberge (Solution Delivery Manager at Foodpairing) and Jonathan Raemdonck (Sales & Marketing Director, Foodpairing) put two AI-generated and validated beverage ideas to the test using Headspace’s cutting-edge consumer validation platform.

The two concepts (inspired by Kansas City Chiefs and the Philadelphia Eagles) are compared on purchase intent, consumer liking, and product novelty. Additionally, this data-driven product innovation challenge reveals which concept dominates the US market. 

Watch now to discover how AI-driven insights can predict product success, eliminate market uncertainty, and accelerate data-backed product development.