--- title: Headspace Lab | Digital Twins description: Digital Twins | With Headspace Lab explore the newest trends turned into product concepts and validated instantly with digital twins of consumers. Rapidly generate, explore and validate winning concepts in 15 minutes instead of months, without the need for expensive consumer panels. Let's make marketing more scientific and R&D more creative. --- [Skip to the main content.](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#main-content) [![Foodpairing Logo](https://blog.getheadspace.ai/hs-fs/hubfs/Foodpairing%20Logo.png?width=741&height=108&name=Foodpairing%20Logo.png "Foodpairing Logo")](https://www.foodpairing.com/industry/) [![Foodpairing Logo](https://blog.getheadspace.ai/hs-fs/hubfs/Foodpairing%20Logo.png?width=741&height=108&name=Foodpairing%20Logo.png "Foodpairing Logo")](https://www.foodpairing.com/industry/) - [Plans](https://26653331.hs-sites-eu1.com/plans) - Blog - [Headspace AI Concepts](https://blog.getheadspace.ai/headspace-ai-concepts) - [Headspace Lab](https://blog.getheadspace.ai/headspace-lab) [Start for free](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKJVav55v8Sh16it67XglKJ2xQPv2GOu9fPFN1w5ttuPMXzYUjLk4Io8uuRWVPRBvU%2FNEEh7iGKhFwYB2SLZjvcSyZLKN9NiXv3ADTICrsN8YGUuvZTLkzhrhZW%2BYFW4ynPFb25ir%2FSpoRwzK3WjLR7NictwOAsS9lT98sH2bc4ETCWZ0o%3D&portalId=26653331) Toggle Menu Toggle Menu [Start for free](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKJVav55v8Sh16it67XglKJ2xQPv2GOu9fPFN1w5ttuPMXzYUjLk4Io8uuRWVPRBvU%2FNEEh7iGKhFwYB2SLZjvcSyZLKN9NiXv3ADTICrsN8YGUuvZTLkzhrhZW%2BYFW4ynPFb25ir%2FSpoRwzK3WjLR7NictwOAsS9lT98sH2bc4ETCWZ0o%3D&portalId=26653331) - [Plans](https://26653331.hs-sites-eu1.com/plans) - Blog - [Headspace AI Concepts](https://blog.getheadspace.ai/headspace-ai-concepts) - [Headspace Lab](https://blog.getheadspace.ai/headspace-lab) [Facebook](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#0) [Instagram](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#0) [Linkedin](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#0) [X](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#0) [YouTube](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#0) [Medium](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins#0) # Headspace Lab #### Read our latest insights here. ### Digital Twins [![CLTs are outdated](https://blog.getheadspace.ai/hs-fs/hubfs/CLTs%20are%20outdated%20(1).png?width=2667&height=1792&name=CLTs%20are%20outdated%20(1).png)](https://blog.getheadspace.ai/headspace-lab/clt-outdated-new-products) 2 min read #### [Why CLTs are outdated, and what to use instead](https://blog.getheadspace.ai/headspace-lab/clt-outdated-new-products) ![Picture of Headspace by Foodpairing](https://blog.getheadspace.ai/hs-fs/hubfs/1.%20Headspace%20assets/Logos%20and%20Favicons/favicon%20(1).jpg?width=30&name=favicon%20(1).jpg) [Headspace by Foodpairing](https://blog.getheadspace.ai/headspace-lab/author/headspace-by-foodpairing): Ever felt like you're stuck in 2005 with your product testing? You're not alone! For decades, Central Location Tests (CLTs) have been the go-to... [Digital Twins](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins) [Early-stage validation](https://blog.getheadspace.ai/headspace-lab/tag/early-stage-validation) [Concept Validation](https://blog.getheadspace.ai/headspace-lab/tag/concept-validation) [Read More](https://blog.getheadspace.ai/headspace-lab/clt-outdated-new-products) [![](https://blog.getheadspace.ai/hs-fs/hubfs/Driving%20consumer-centric%20product%20innovation.png?width=2668&height=1793&name=Driving%20consumer-centric%20product%20innovation.png)](https://blog.getheadspace.ai/headspace-lab/driving-consumer-centric-new-product-innovation) 4 min read #### [Driving consumer-centric new product innovation](https://blog.getheadspace.ai/headspace-lab/driving-consumer-centric-new-product-innovation) ![Picture of Headspace by Foodpairing](https://blog.getheadspace.ai/hs-fs/hubfs/1.%20Headspace%20assets/Logos%20and%20Favicons/favicon%20(1).jpg?width=30&name=favicon%20(1).jpg) [Headspace by Foodpairing](https://blog.getheadspace.ai/headspace-lab/author/headspace-by-foodpairing): In the competitive world of consumer product development, creating new products that stand the test of time is a daunting challenge. To shed light on... [Digital Twins](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins) [Early-stage validation](https://blog.getheadspace.ai/headspace-lab/tag/early-stage-validation) [Read More](https://blog.getheadspace.ai/headspace-lab/driving-consumer-centric-new-product-innovation) [![](https://blog.getheadspace.ai/hs-fs/hubfs/No%20more%20consumer%20panels%20(1).png?width=2667&height=1792&name=No%20more%20consumer%20panels%20(1).png)](https://blog.getheadspace.ai/headspace-lab/predictable-product-innovation-beverages) 2 min read #### [Predictable product innovation in beverages](https://blog.getheadspace.ai/headspace-lab/predictable-product-innovation-beverages) ![Picture of Headspace by Foodpairing](https://blog.getheadspace.ai/hs-fs/hubfs/1.%20Headspace%20assets/Logos%20and%20Favicons/favicon%20(1).jpg?width=30&name=favicon%20(1).jpg) [Headspace by Foodpairing](https://blog.getheadspace.ai/headspace-lab/author/headspace-by-foodpairing): The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This... [Digital Twins](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins) [Early-stage validation](https://blog.getheadspace.ai/headspace-lab/tag/early-stage-validation) [Beverage innovation](https://blog.getheadspace.ai/headspace-lab/tag/beverage-innovation) [Read More](https://blog.getheadspace.ai/headspace-lab/predictable-product-innovation-beverages) [![](https://blog.getheadspace.ai/hs-fs/hubfs/Snack%20Innovation%20How%20Digital%20Twins%20Get%20it%20Right.png?width=2667&height=1792&name=Snack%20Innovation%20How%20Digital%20Twins%20Get%20it%20Right.png)](https://blog.getheadspace.ai/headspace-lab/snack-innovation-how-digital-twins-get-it-right) 2 min read #### [Snack innovation: How digital twins get it right](https://blog.getheadspace.ai/headspace-lab/snack-innovation-how-digital-twins-get-it-right) ![Picture of Headspace by Foodpairing](https://blog.getheadspace.ai/hs-fs/hubfs/1.%20Headspace%20assets/Logos%20and%20Favicons/favicon%20(1).jpg?width=30&name=favicon%20(1).jpg) [Headspace by Foodpairing](https://blog.getheadspace.ai/headspace-lab/author/headspace-by-foodpairing): For years, the golden rule of creating winning products was simple: talk to your customers! Makes sense, right? They are the end-users of your... [Digital Twins](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins) [Snack Innovation](https://blog.getheadspace.ai/headspace-lab/tag/snack-innovation) [Early-stage validation](https://blog.getheadspace.ai/headspace-lab/tag/early-stage-validation) [Read More](https://blog.getheadspace.ai/headspace-lab/snack-innovation-how-digital-twins-get-it-right) [![](https://blog.getheadspace.ai/hs-fs/hubfs/No%20More%20Consumer%20Panels%20-%20Blog.png?width=2667&height=1792&name=No%20More%20Consumer%20Panels%20-%20Blog.png)](https://blog.getheadspace.ai/headspace-lab/goodbye-consumer-panels-with-headspace) 4 min read #### [Goodbye consumer panels: The smarter, faster way to predict what shoppers really want](https://blog.getheadspace.ai/headspace-lab/goodbye-consumer-panels-with-headspace) ![Picture of Headspace by Foodpairing](https://blog.getheadspace.ai/hs-fs/hubfs/1.%20Headspace%20assets/Logos%20and%20Favicons/favicon%20(1).jpg?width=30&name=favicon%20(1).jpg) [Headspace by Foodpairing](https://blog.getheadspace.ai/headspace-lab/author/headspace-by-foodpairing): Touted as the first new permanent flavor addition to Coca-Cola's North American lineup in three years, Coke spiced was designed to appeal to younger... [Digital Twins](https://blog.getheadspace.ai/headspace-lab/tag/digital-twins) [Early-stage validation](https://blog.getheadspace.ai/headspace-lab/tag/early-stage-validation) [Read More](https://blog.getheadspace.ai/headspace-lab/goodbye-consumer-panels-with-headspace) [![Copy of Foodpairing Logo (2)-1](https://blog.getheadspace.ai/hubfs/Copy%20of%20Foodpairing%20Logo%20(2)-1.png)](https://www.getheadspace.ai) - [Privacy Policy](https://26653331.hs-sites-eu1.com/privacy) - [Terms of Service](https://26653331.hs-sites-eu1.com/terms-of-service) - [Cookie Policy](https://26653331.hs-sites-eu1.com/cookies) © 2026 Foodpairing NV ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/z4m3Mntj1H00A9tzBQlGY1AHQ7JB9XqmRQTrhT02u7VlU/capped-1080p.mp4", "dateModified" : "2025-02-03T12:28:43.548Z", "duration" : "PT58M6.72S", "height" : 1080, "name" : "webinar-video-2", "thumbnailUrl" : "https://26653331.fs1.hubspotusercontent-eu1.net/hubfs/26653331/1.%20Headspace%20assets/landing%20page/webinar-video-2.mp4/medium.jpg?t=1738585723548", "uploadDate" : "2025-01-27T14:35:33.050Z", "width" : 1920 } ```