Headspace Lab

4 min read

Driving consumer-centric new product innovation

In the competitive world of consumer product development, creating new products that stand the test of time is a daunting challenge. To shed light on...

2 min read

Predictable product innovation in beverages

The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This...

2 min read

Snack innovation: How digital twins get it right

For years, the golden rule of creating winning products was simple: talk to your customers! Makes sense, right? They are the end-users of your...

4 min read

Goodbye consumer panels: The smarter, faster way to predict what shoppers really want

Touted as the first new permanent flavor addition to Coca-Cola's North American lineup in three years, Coke spiced was designed to appeal to younger...