2 min read
Why CLTs are outdated, and what to use instead
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Ever felt like you're stuck in 2005 with your product testing? You're not alone! For decades, Central Location Tests (CLTs) have been the go-to...
Digital Twins
4 min read
Driving consumer-centric new product innovation
In the competitive world of consumer product development, creating new products that stand the test of time is a daunting challenge. To shed light on...
2 min read
Predictable product innovation in beverages
The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This...
2 min read
Snack innovation: How digital twins get it right
For years, the golden rule of creating winning products was simple: talk to your customers! Makes sense, right? They are the end-users of your...
4 min read
Goodbye consumer panels: The smarter, faster way to predict what shoppers really want
Touted as the first new permanent flavor addition to Coca-Cola's North American lineup in three years, Coke spiced was designed to appeal to younger...