Made in Headspace: Valentine's Day Beverages
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Valentine’s Day 2025 may be over, but seasonal innovation doesn’t stop. The most forward-thinking brands are already strategizing their next big hit...
Beverage innovation
The Superbowl of drinks: AI-Generated and validated beverage concepts go head-to-head
Which drink concept has the winning edge? In this ultimate consumer validation showdown, Simon Van Cauwenberge (Solution Delivery Manager at...
2 min read
Predictable product innovation in beverages
The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This...