4 min read
In the competitive world of consumer product development, creating new products that stand the test of time is a daunting challenge. To shed light on how to succeed, we asked four experts from the industry to share their perspective: Marko Kete...
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2 min read
The traditional playbook for creating winning beverages relied heavily on direct consumer feedback: surveys, interviews, focus groups. This...
2 min read
For years, the golden rule of creating winning products was simple: talk to your customers! Makes sense, right? They are the end-users of your...
4 min read
Touted as the first new permanent flavor addition to Coca-Cola's North American lineup in three years, Coke spiced was designed to appeal to younger...
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