2 min read
Why CLTs are outdated, and what to use instead
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Ever felt like you're stuck in 2005 with your product testing? You're not alone! For decades, Central Location Tests (CLTs) have been the go-to...
Concept Validation
4 min read
Top 5 hidden consumer signals you’re probably missing in your innovation process
Despite their best efforts, many Food & Beverage (F&B) innovation teams still struggle with one frustrating reality: their products fail to resonate...